Save Ass Poster
This was inserted as a pull-out poster in the McCann-Erickson Staff Handbook. The Handbook itself was designed in the style of a 1970s college yearbook, to give an informal and welcoming feel to McCann's corporate policies and procedures. True to the concept of the Handbook, the poster is illustrated in a style reminiscent of a student's random classroom doodles.
McCann Staff Handbook
The McCann-Erickson Staff Handbook is given to all new employees of the company. To avoid it becoming a dull litany of corporate policies and procedures, a more lively, informal and welcoming approach was adopted. The Handbook is designed in the style of a 1970s college yearbook - deliberately tacky, but hopefully raising a smile in a nervous new employee!
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